Showing posts with label advertisement. Show all posts
Showing posts with label advertisement. Show all posts

Tuesday, August 11, 2026

A Message from the Desert

By the 1880s, a reliable fountain pen had become as much a part of an officer's kit as his revolver, a small defense against the failures of the dip pen and the traveling inkwell. Few makers built that reliability better than Waterman's Ideal, whose pens turned up wherever the Empire's paperwork followed its soldiers and administrators, aboard troopships, in consular offices, in the sand outside Suakin, where a young Bennet Burleigh filed his own dispatches home. Ether flyer manifests bound for Syrtis Major list them too, packed into kit crates alongside sextants and revolver cartridges, proof enough that a good pen has to survive more than one kind of desert.


Lewis Waterman was an insurance man in New York, and company legend says he lost a client in 1883 when a borrowed fountain pen blotted ink across a signature page. Whatever really happened that afternoon, Waterman spent the following year working out why fountain pens of the period leaked and skipped, and in 1884 he patented a feed cut with three fine channels that let air into the reservoir as ink flowed out. The result held ink where earlier designs failed. The Ideal Pen Company, soon renamed for its founder, grew through the second half of the 1880s from a handful of pens sold out of a New York cigar shop into one of the largest pen makers in the country, and by the early 1890s Waterman's Ideal was the name to beat.

That kind of reliability mattered more than convenience once you factor in where the pens ended up. Empire ran on paper. Treaties with African rulers, dispatches from consular posts, orders passed down railway lines under construction from Cairo toward the Cape, all of it needed a hand that could write cleanly without an inkwell nearby. A dip pen and a bottle of ink survive a desk. They do not survive a saddlebag, a rail carriage, or a tent flapping in a khamsin. The self-filling fountain pen, and Waterman's version of it in particular, became standard kit for the officers, administrators, and correspondents who carried British authority into places that had no post office yet.

As a war correspondent, Burleigh spent the 1880s covering British campaigns in the Sudan for the Daily Telegraph, dispatches that made his name synonymous with the genre and, apparently, worth borrowing for a fountain pen advertisement. It's worth noting that Waterman's picked its endorser well. A pen that could survive the Sudan, or Mars, came with a built-in argument for surviving everywhere.


Saturday, October 18, 2014

Victorians and their Dogs

The Nineteenth Century ushered in an age of devotion to the dog. In fact the saying “man’s best friend” is traced to a poem printed in The New-York Literary Journal in 1821. Queen Victoria exemplified this devotion and loved her animals, in particular her Cavalier King Charles Spaniel, Dash. The Queen commissioned many paintings of Dash, as well as her other dogs, these paintings lead to the rise of "dog art" and in particular portraits of pet dogs. Paintings by specialists like Arthur Wardle and Maud Earl, became "must have" items for the well-to-do merchant and aristocratic class home.
In fact, in some ways, no Victorian home was complete without at least one canine. The animals were symbols of wealth and status during Victoria's reign. Some dogs even had their own maids who fed, groomed and kept them clean. Popular lapdogs included the Schipperke, the Skye Terrier, the Yorkshire Terrier, the Maltese and the King Charles Spaniel. Dogs like the Jack Russell Terrier, that were too large to fit comfortably in a lap, were used for fox hunting and were also considered fashionable companion breeds. The Newfoundland, a gentle giant, was beloved for its docile yet protective nature, becoming “nanny dogs”, thanks to their love and devotion to the family’s children.
A focus on breeding, and "pure bred" lines, started during this time period, and several modern breeds originated in the 1800s. However the emphasis on breeding for aesthetics allowed less desirable traits, such as propensity for diseases, to pollute many genetic lines. Despite that fact, when Victorians began to value their dogs both as companions and as partners, the press for the humane treatment of the animals began, a trend for which the Queen would be proud!

DOG-BREEDING ESTABLISHMENTS,
ZAHNA - SCHWEINTZ - ANABURG
Gold and Silver Government and Societies Medals Awarded.
Permanent Exhibition Sale at Schweintz, District Merseburg, stations Jessen-Holsdorf, Berl.-Anh. Railway, of always upwards of 100 superior Dogs such as Ulm, Danish, English, Mountain, Newfoundlands, Mastiffs, and Pet Dogs.
For the forthcoming hunting season I beg to offer thoroughly trained, also rough, Hunting, Pointers, Terriers, and Greyhounds, who can be brought to Zahna, a station between Leipsic and Berlin, over my extensive hunting-grounds, by my own huntsman if required.
Illustrated Price-Lists, with 50 Illustrations, in the German, French and Dutch languages, with full particulars respecting breed, qualities, and description, with references to well-known sportsmen in all parts of the world, sent free and post paid on application.
My Album of 50 various Dog breeds, which have been awarded a first prize, and containing directions as to care, breeding, treatment, and training of the Luxury and Hunting hound, is to be obtained for 10s.
Address for letters and telegrams,
OTTO FRIEDRICH, Zahna, Prussia.


A "hat tip" to the Aurora Regency blog's Kristin Burlingame, for her Dogs in Victorian Times post.


Monday, September 15, 2014

Hallmarks of Civilization

The various departments of science are so closely interlinked that achievements in each throw light upon the problems of the others, often in vary unexpected ways. It is for those who, taking the worlds as they are, are concerned to make them as better as they can; for those who can see, without elaborate explanation, that sanitary savagery does not well accord with clean living which is a distinguishing mark of civilization; for those who are not too indolent or engaged to look fairly at the reasons which have given rise to the general demand, so frequent today, for clean surroundings, and the physical and mental vigor which these conditions foster.
Clean water is one of the hallmarks of civilization. Today, like never before, we can utilize science and technology to turn the brackish canal waters of Mars, the steamy swamp waters of Venus, as well as less-desirable quantities of water here on Earth, into potable water. Further, once purified, that water can be turned to ice for all manner of purposes, from the preservation of food to the cooling of dwellings. Truly we live in a gilded age.editor

B R I G H T,   C L E A R   W A T E R

guaranteed in all cases, at low cost, and in quantities from 5 gals. to 5,000 gals. per minute. Adapted to Private Houses, Hotels, Asylums, Hospitals, Factories, Mills, Boilers, Steam Boats, and Water Works in Towns and Cities.
Our Filters are simple in construction and operation, will stand any pressure, the filtering material is imperishable, and can be cleaned in from five to twenty minutes, effectually removing all impurities from the Filter bed. Plans and specifications ready for a 15,000,000 gallon plant. Send for Circular, stating paper you saw advertisement in to:
THE NEWARK FLITERING COMPANY,
141 COMMERCE ST., NEWARK, N. J.


ICE MACHINES
Of all sizes, from
10 lb. per Hour to
50 Tons per Day
Binary Absorption System.
ECONOMICAL
SIMPLE, RELIABLE.
Send for Circulars.
Delamater Iron Works,
16 Courtlandt St.,
NEW YORK, U. S. A.




Monday, August 4, 2014

Coca Cola on Mars

In 1886, when prohibition laws were passed in some areas of the United States, Colonel John Pemberton developed the "soft" drink Coca-Cola -- a non-alcoholic version of his previous French Wine Coca. Initially, Pemberton sold Coca-Cola as a patent medicine for 5 cents per glass near soda fountains; he claimed Coca-Cola could cure diseases like headache, morphine addiction, and impotence. Beginning in the late 1880s and early 1890s, after Asa Griggs Candler acquired the controlling interest in the company, Coca-Cola was sold in bottles, and began to be advertised even more broadly.
Candler's aggressive marketing tactics led the company to its dominance of the world soft-drink market. With a foothold in the American quarter in Thymiamata, Coca-Cola looks poised to extend its influence to the red planet as well.editor

SYRUP ✦ AND ✦ EXTRACT.


For Soda Water and other Carbonated Beverages.

The "INTELLECTUAL BEVERAGE" and TEMPERANCE DRINK contains the valuable TONIC and NERVE STIMULANT properties of the Coca plant and Cola (or Kola) nuts, and makes not only a delicious, exhilarating, refreshing and invigorating Beverage (dispensed from the soda water fountain or in other carbonated beverages), but a valuable Brain Tonic, and a cure for all nervous afflictions -- SICK HEAD-ACHE, NEURALGIA, HYSTERIA, MELANCHOLY, &c.
The peculiar flavor of COCA-COLA delights every palate; it is dispensed from the soda fountain in same manner as any of the fruit syrups.

Druggists, increase trade at your fountain by dispensing the delicious, refreshing beverage,
No fountain beverage ever increased in popularity so rapidly.
None will draw so many customers to your fountain.
Advertising matter from any branch free.
Atlanta.   Chicago.   Dallas.   Philadelphia.   Thymiamata.


Sunday, July 13, 2014

The "Hall" Type-Writer

Price £8 8s. - Weight, 8 lb. - Size, 14 by 7 by 2½ in.

THE ONLY PORTABLE AND COMPLETE MACHINE EXTANT. UNIQUE IN ITS SIMPLICITY.

The "Hall" Type-Writer

THE "HALL" TYPE-WRITER


The "Times" referred to this Machine on March 11, 1881, as follows: "Messrs. Witherby may claim the credit of having introduced from America a NEW TYPE-WRITER, which is both cheap and portable... The principle of this beautiful little machine... It may be used in any position, on a desk or in a railway-carriage... A practiced hand can achieve from thirty to forty words a minute, which is a good deal more than most people can write...The plate is fitted with capitals and small letters, stops, numerals, &e."

PROSPECTUS AND ALL PARTICULARS POST FREE FROM

WITHERBY and CO., High Holborn; and 74, Cornhill, London




 

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